Currently, TikTok is one of the most used social media platforms in the world. This platform gave influencers the freedom of creativity and dynamism that 2D photos lacked.
Unlike other platforms, TikTok allows you to go viral faster. But for this, you need to know the algorithm by which it works.
Here is what TikTok’s algorithm is currently considered to be:
#1: Hashtags
The For You page is where users aim to become known. You may be tempted to use hashtags like #Foryou, #ForYouPage, and #FYP. However, according to TikTok’s statement on the algorithm, the inclusion of one of these hashtags does not guarantee you a place on the For You page.
By tapping the Discover tab, you can find trendy hashtags, but typing them is also recommended to check the performance of a hashtag.
Are you looking for hashtags that are getting a lot of attention now? Pay attention to the fire icons next to the hashtags and incorporate the hashtag into your description if the content aligns with the theme.
TIP: See which hashtags are trending and see how you can adapt the trend to your personality, to the brand you represent!
But be cautious – using a hashtag just because it’s on-trend may seem like a good idea, but if the hashtag isn’t related to the content in your video, the opposite effect might happen. Always find identifiable hashtags that will help users discover your content and inform the TikTok algorithm about it!
#2: Captions
The ideal description for TikTok should be short and containing hashtags relevant to the content.
TikTok is a video platform especially for mobile phone use, so keeping and reproducing the idea briefly, is the recipe that guarantees its success.
To make the descriptions more attractive, use questions, jokes, or add a mysterious note.
#3: Trending Songs
Like hashtags, TikTok music and sounds play an important role in the visibility of your content.
Good news: using a trendy song at the right time can mean a rapid increase in views and appreciation!
But unlike the Discover tab of the app, TikTok sounds are not as easily accessible. Unless you are actively viewing videos or creating one in-app, you need to be a little more confident in finding out which music and sounds are the most appealing, then you know for sure which songs are the trendiest.
4: Notice at What Time Your Audience Is Most Active
Posting content when your audience is most active is a surefire way to create visibility. And, thanks to Pro TikTok accounts, you can access audience activity analysis.
The TikTok analysis may not be as in-depth as the Instagram analysis. TikTok gives you a lot of useful information to help you understand when is the best time to post.
#5: Video Content and Editing
There is no doubt that the TikTok video style is unique – it is a place where creativity enjoys freedom and you can represent your brand as you wish.
It is essential to have a solid video strategy that will captivate viewers and trigger re-views and sharing.
This is why open-ended TikTok videos can be a trigger for the algorithm.
#6: Locations
Location is definitely a key factor in what videos are recommended to users on their For You pages. Because of this, there is a lot of potential for smaller businesses to benefit from being on TikTok to really increase brand awareness.
